Investments & Loans

For those who love marketing and anything that even remotely resembles selling.. (you should read seth godin too..)

View the trailer –> here

Imagine a movie that, for the first time ever, pulls the curtain back to reveal a small group of individuals you’ve probably never heard of, but who undoubtedly changed your mind and your behavior… THE ALCHEMISTS is a surprisingly personal exploration of some of the most influential advertising giants of the last century, and the communication they created which rocked our culture. Inspired by the social movements of their time and driven by the need to communicate some greater truth, these artists and writers despised mediocrity and the status quo of the advertising industry and brought a revolutionary spirit to their work:

Lee Clow, who created the most-famous commercial in history by introducing Macintosh computers in “1984″; George Lois who single-handedly saved MTV from extinction with his trademark in-your-face celebrity campaign; Phyllis K. Robinson who helped define the entire “me generation” with her liberating spin on selling Clairol; Hal Riney who got President Reagan re-elected; and Dan Wieden who, inspired by the last words of executed murderer Gary Gilmore, came up with the little phrase “Just Do It” and revolutionized advertising forever. Sports, fashion, music, politics, technology-our culture-was deeply affected by these alchemists.

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